Evaluation 1

In what ways does your media product use, develop or challenge forms and conventions of real media products?
Above is a screen grab from my music video and one from a music video for a song by Atmosphere. The close up of the rapper's face is similar in both shots. The choice of image and dark lighting creates a mysterious ambiance around the rapper. Above shots are chosen to show how my music video compares with a music video for a song by Jay Z. Both shots show the characters in solitary contemplation, while staring dramatically towards the cityscape in the distance. The shots are over shoulder and don't show the complete face of the characters, making the nature of their contemplation unknown to the viewer.

These two photos, one from my music video and one from a music video for a song by 50 Cent, show how my Hip Hop music video breaks the convention of including a "Hip Hop Honey" in it. Instead I decided to go for good narrative over a sexist performance video. This is in line with the music itself - Underground Hip Hop - which sets out to challenge the mainstream themes of rap: guns, money, women and violence.

Poster final

Song choice

I have chosen to make a music video for the song "She Doesn't Love Me" by Sapient, the genre is Underground Hip Hop.

Poster research

This poster uses the album artwork as its main image. This creates a brand identity, making the viewer relate the poster to the album and vice versa. The image is a portrait of a friend of the band during a night out. The effect of the image is that it makes the viewer judge the person on the poster for smoking and looking spaced out. This then leads back to the name of the album"Whatever People Say I Am, That's What I'm Not" contradicting the viewer's likely opinion of him.

The date of release (in this case it has already been released) and album name are situated on the top of the page in a simple, yet clear, font. The name of the band and miscellaneous information is situated at the bottom. This layout makes the image in the middle the main focus. However, the black and white colour scheme gives some emphasis to the writing due to the bold whitness of the text.

Storyboard

Click on picture below for link to download full stroryboard:

Shooting schedule

Animatic for "She Doesn't Love Me" By Sapient Music Video