Evaluation 1

In what ways does your media product use, develop or challenge forms and conventions of real media products?
Above is a screen grab from my music video and one from a music video for a song by Atmosphere. The close up of the rapper's face is similar in both shots. The choice of image and dark lighting creates a mysterious ambiance around the rapper. Above shots are chosen to show how my music video compares with a music video for a song by Jay Z. Both shots show the characters in solitary contemplation, while staring dramatically towards the cityscape in the distance. The shots are over shoulder and don't show the complete face of the characters, making the nature of their contemplation unknown to the viewer.

These two photos, one from my music video and one from a music video for a song by 50 Cent, show how my Hip Hop music video breaks the convention of including a "Hip Hop Honey" in it. Instead I decided to go for good narrative over a sexist performance video. This is in line with the music itself - Underground Hip Hop - which sets out to challenge the mainstream themes of rap: guns, money, women and violence.