Evaluation 4

4. How did you use media technologies in the construction and research, planning and evaluation stages? The first shot in my music video is a good example of where I have used media technologies in the construction of my music video. Below are some examples of how I used i-movie in this particular shot to aid the construction of the video. These first two screen grabs show how I have reversed the shot and changed the pace of the video.

These next two screen grabs show how I have changed the brightness and contrast of the video.

My animatic (see below) is a good example of how I have used media technologies in the planning of my music video. I decided to make an animatic because it allowed me to get an idea of how the final product would look. As well as this it made me think about whether the shots I'd drawn on my storyboard looked good to the music. It also helped me when editing because I was able to work out the timings for most of my shots from the animatic.

Link to my animatic:

http://www.youtube.com/watch?v=2yooES5_QJ0

My blog is also a good example of how I used media technologies in my research and evaluation. I was able to easily refer back to my planning at any point durign the production of my music video or ancillary tasks. When evaluating I also was able to refer back to any point of my project.

Evaluation 3

3. What have you learned from your audience feedback?

Overall the feedback from Facebook and YouTube was positive, however one comment on YouTube highlighted a shaky shot at 1:16. I agreed that there was too much unwanted movement in the shot so I replaced it with a smooth pan of the same location. I feel this change has tightened the quality of my video.

Before: http://www.youtube.com/watch?v=dYMJ8Tr6pkY 1:16

After: http://www.youtube.com/watch?v=J72U-ESEjx8&feature=related 1:16

Evaluation 2

2. How effective is the combination of your main product and ancillary texts?

Evaluation 1

In what ways does your media product use, develop or challenge forms and conventions of real media products?
Above is a screen grab from my music video and one from a music video for a song by Atmosphere. The close up of the rapper's face is similar in both shots. The choice of image and dark lighting creates a mysterious ambiance around the rapper. Above shots are chosen to show how my music video compares with a music video for a song by Jay Z. Both shots show the characters in solitary contemplation, while staring dramatically towards the cityscape in the distance. The shots are over shoulder and don't show the complete face of the characters, making the nature of their contemplation unknown to the viewer.

These two photos, one from my music video and one from a music video for a song by 50 Cent, show how my Hip Hop music video breaks the convention of including a "Hip Hop Honey" in it. Instead I decided to go for good narrative over a sexist performance video. This is in line with the music itself - Underground Hip Hop - which sets out to challenge the mainstream themes of rap: guns, money, women and violence.

Poster final

Song choice

I have chosen to make a music video for the song "She Doesn't Love Me" by Sapient, the genre is Underground Hip Hop.

Poster research

This poster uses the album artwork as its main image. This creates a brand identity, making the viewer relate the poster to the album and vice versa. The image is a portrait of a friend of the band during a night out. The effect of the image is that it makes the viewer judge the person on the poster for smoking and looking spaced out. This then leads back to the name of the album"Whatever People Say I Am, That's What I'm Not" contradicting the viewer's likely opinion of him.

The date of release (in this case it has already been released) and album name are situated on the top of the page in a simple, yet clear, font. The name of the band and miscellaneous information is situated at the bottom. This layout makes the image in the middle the main focus. However, the black and white colour scheme gives some emphasis to the writing due to the bold whitness of the text.

Storyboard

Click on picture below for link to download full stroryboard:

Shooting schedule

Animatic for "She Doesn't Love Me" By Sapient Music Video

"She Doesn't Love Me" by Sapient (Final Cut)

"She Doesn't Love Me" by Sapient (Rough Cut)

Recce shots

Copyright email

Album cover final

Spine

Front

Back
Inside left

Inside right

Equipment checklist

FujiFilm Camera -Recce Shots

Apple Mac laptop and IMovies editing equipment -Editing

JVC Everio HDD hard disk camcorder and Tripod -Filming

Album cover mock up ideas

I made these images early on in the development of my album cover - they show how I was trying to find a way of illustrating the world in our hands - metaphorically and literally.

The idea below is, I think, my most successful. This is because its has the most relavence to my music video. It is meant to represent the painful, troubled thoughts the guy in the my music video - and effectively the rapper - is having about pollution and the world we live in, hence the pertruding city from his head.

Album cover research

This Album follows the theme of their name. Wu-Tang relates to martial arts therefore explaining the masked ninja esq dressed rappers. The album follows a certain palette of yellows, purples and oranges representing royalty or higher status, maybe suggesting they are the highest, most skilled rappers around. Their covered faces giving off aggressive vibes that is similar to the style of rap. In this album cover there is a very bluey purple palette that portrays a mysterious, erry atmosphere. That is enhanced the image of the dead person in the trunk and the figure of a man and child standing on a pier. This is then juxtaposed with the childish font of the words "slim Shady in multicolour. This gives a murderous impression of the rapper Eminem. This is also portrayed by the huge moon that has connotations of werewolves or lunatics (Luna).

Lyrics- She Doesn't Love Me

Oh she doesn’t love me, the world’s turned wicked, makin’ me earn chips makin’ me burn bridges/ how will we ever cross the water now, we used ‘em every single day but never thought about the slaughter house/ I see the streets and the sidewalks crack, where the shells sit and I walk past/ simpletons, insidious simians, these murals are the temporary tats on the city’s skin, yeah


Oh she doesn’t love me, relationship due south, I step on her daily her skin wears my shoes out/ every day she grows older, but I steam roll her wrinkles and exfoliate with bulldozers/ peel the skin and let the bright light scorch it, she did it to me first now my lifetime’s shortened/ my eye sight’s poor but my hindsight’s poorer, I’m not her Spirit I won’t fight crime for her/ I’ll wear a coat to protect me from her cold breath, no trespassing turned free for all (protest)/ the leaches and parasitic creatures are grotesque, mother can’t control what’s growing on her own flesh


Shit I’ll bring a bar of soap to the block, you see a little spark of hope then it’s gone/ ain’t no flower bed with new bark mulch in your lawn, we’re all nothing return those particles to your God


Oh she doesn’t love me, the world’s turned her back on me? Now I’m back on Earth to turn my back on her/ shut the light out, close the aperture, we go so fast it hurts and grow so fat we burst/ salt the pavement, break the ice, salt the wounds it’s pain this lady likes/ as soon as I understood that it became alright, she’s masochistic and doesn’t want us to save her life/ now how we ‘sposed to react to this thought, huh, we don’t react we just go back to our jobs/ high as fuck from the factory smog, numb to whether the end happens or not

Call list

Steven Ryall (Man)- 07899342218
Oliver Morris (Rapper)- 07930065443